SHARON GIBALA-DONATELLI
Senior Consultant
With a career that began as a TV news reporter in 1999, Sharon adopted the motto, "You're only as good as the last story that you produce," which continues to guide her professional journey. Transitioning into marketing in 2011, she has since collaborated with multimillion-dollar brands, nonprofits, and startups, offering expertise in marketing strategy, branding, content development, social media, email marketing, and paid advertising.
As a Brand and Marketing Strategist, Sharon partners with CEOs, executives, and entrepreneurs to enhance their personal and professional brands through authentic, human-to-human connections. Drawing on nearly two decades of experience in storytelling, Sharon is adept at crafting compelling narratives that effectively communicate a company or organization's mission and values.
Sharon is committed to surpassing client expectations and fostering long-lasting partnerships that drive growth. By establishing clear goals and strategies, she ensures that every marketing plan is executed thoughtfully and is data-driven, focusing on key performance indicators (KPIs) to measure success.
Sharon's background in journalism has equipped her with the skills to leverage storytelling as a powerful tool for building trust, loyalty, and brand differentiation, ultimately leading to increased sales and repeat customers. She is passionate about helping businesses thrive through effective marketing strategies that resonate with their target audiences.
Sharon has successfully secured coverage in various print and broadcast outlets globally, including prominent platforms such as NBC Nightly News, The Washington Post, local news affiliates, and international blogs. Her extensive experience in PR and media relations has enabled several clients to receive well-deserved recognition in major publications, often being highlighted as the "Best" in their respective industries.
She holds a Bachelor’s degree in Communications, along with a Master’s degree in Management of Marketing and Management of Public Relations from the University of Maryland. This educational background, combined with her practical experience, equips her with the skills necessary to navigate the complex landscape of public relations and marketing effectively.